On Wednesday September 2nd, Andale Advertising’s Creative Director- Greg Patterson will host a informal seminar with local business leaders. The topic- “Why Blogging is important to nearly every business.” For more information contact our office @ 480-726-3253
Andale Advertising to speak to business owners about the importance of blogging
August 31st, 2009 by andaleTwo new companies to initiate projects with Andale Advertising
July 15th, 2009 by andaleGala Coating and Binding, a specialty printing services business, will develop a series of new marketing and advertising initiatives with Andale Advertising. As an outsourced B-2-B company with great services but less than stellar market presence; Gala Coating and Binding hired Andale to increase visibility for the company to their core target market of professional printing companies located throughout the Southwest region of the United States. New Graphic Design projects and targeted Direct Mail will be some of the initial campaigns that Andale develops for Gala.
Gala Equipment, manufacturers of UV Coating Equipment for Professional Printing Companies has hired Andale to develop its national marketing campaigns. Web Development, Convention Marketing for the upcoming Print 09 convention in Chicago will be a couple of the early elements Andale produces for this equipment manufacturer.
Classical Orthodontics to create new marketing plan, website and corporate identity with Andale!
June 25th, 2009 by andaleOne of the top Orthodontist in Arizona is a new Andale Advertising client. Classical Orthodontics engaged the firm to create a brand identity, business system, marketing plan and website. We look forward to working with Dr. Ana and her team of teeth straightening experts!
Andale Advertising Welcomes Integra Property Advisors!
April 10th, 2009 by GregWith over a half a billion dollars in representative real estate transactions under their collective belts, the newly formed Integra Property Advisors team needed to start communicating with interested land investors. They engaged Andale Advertising to develop their online marketing presence and a snazzy new, dynamic website.
We are already hard at work thinking up good web solutions for our newest client.
Bienvenidos Integra Property Advisors!
Why Should Your Company Have an Online Presence?
March 5th, 2009 by jhawtin
That is where your customers are!
Your target markets - male, female, young and old — are now spending time online that they once devoted to traditional media like magazines, newspapers, TV and radio.
According to a recent Gallop Poll, 48% of Americans are now frequent internet users, spending an hour or more per day; this is up from 26% in 2002. Those making $75,000 or more, post-graduates, and those under age 30 are the most frequent users with more than 6 in 10 of each group saying they use the Internet more than one hour per day.
With almost half of all Americans being frequent internet users; shouldn’t your company have a solid presence online? We at Andale think so. We love the internet. Internet sites have the following benefits:
- Brand Lift
A great online presence will act as an ambassador for your company. Your customers will make a positive association with your company if you have a polished website.
- Better Targeting
Your website can be directed at your target by geographic location and your specific deomographic.
- Real Time Optimization
Your website can provide your customers with up-to-date information about your business.
- More Messaging
You can say more on your website than you can with any other conventional marketing.
Is now the right time to invest in a new online marketing campaign?
Now is the perfect time!
During economic downturns the knee jerk reaction is to cut the advertising budget as a means to protect the bottom line. This reaction will not only hurt your company during the downturn but also slow your companies growth when the economy turns around. The American Business Press reported that during the 1974-75 recession companies that cut their advertising budgets did not fare as well after the recession ended as those who maintained or increased their budgets. The report “How Advertising in Recession Periods Affects Sales” stated that sales increased by 200% two years later for the companies who increased their advertising budgets compared to only a 50% increase for those who reduced their budgets during the recession.
People will continue to spend during economic downturns and you need to convince your customers to spend their money on your product or service. In a good economy the market share pie is large enough for companies to have a good size piece. When the pie starts to shrink you need to make sure you are getting a larger portion of the remaining pie.
Spending your advertising dollar on an online web presence is going to get you the biggest bang for your buck right now. Take your message to where your target is spending their time – Online!
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