Andale Advertising, based in Mesa Arizona, continues to stay busy with new assignments.  While we love working and sharing our good thinking about marketing, advertising, web development and video production, the assignments are from our existing core clientele.  Phoenix based Presentation Management Systems is working with Andale on a new look and related positioninig copy for the new high-tech company's product offerings.  Several other clients have requested branding, web, video and marketing campaigns as well.

Presentation Management Systems (PresentationMan.com) - recently signed a new joint venture agreement with Andale Advertising. The new technology and software development company fills in the huge creative void found in most large-scale, computer-driven digital content presentations. Instead of speakers bringing presentation data and files into a conference meeting or seminar via a portable Flash drive or DVD, Presentation Management Systems uses a dynamic online server that securely uploads and stores the information. This enables the client to access their files from any computer with Internet access at any location. The 5 Billion Dollar Digital Signage market and the Conference, Special Meeting and On-Line Meeting/Collaboration markets all represent new opportunities for this exciting company.

New marketing, advertising, web development and branding efforts have commenced for the upstart Straightline Merchant Capital. The Scottsdale, Arizona based Straightline Merchant Capital's first assignment was to have the Mesa, Arizona based marketing agency create a new brand name and brand identity; also known as a corporate logo. The initial branding assignments minted by Andale Advertising are now the approved and official trade name and logo for Straightline Merchant Capital - (see new logo above). New marketing, corporate collateral, web development and video production assignments are to follow. Andale Advertising has extensive experience in communicating and marketing finance related companies and health care entities.  New projects bridging those two market sectors are currently underway at Andale Advertising! Call us to see how our 'Good Thinking' can provide your company with sound marketing and communication solutions.

February 2010 launched Andale Advertising’s partnership with Cadiente Construction owner Garron Cadiente. Garron decided to launch a new construction services business after obtaining years of valuable experience, including serving as President of one of the state’s largest Plumbing companies. He has engaged Andale to create everything from a new brand identity to vehicle branding and associated marketing efforts. After creating a business system and marketing plan for Cadiete, Andale is excited to watch the new company expand its operation throughout  Phoenix.

VCF Concerts and Laughlin Entertainment have hired Andale Advertising to handle Media Buying, Publicity, Public Relations and Hispanic Marketing efforts. A series of Hispanic market festivals will be developed and deployed in several Hispanic dense markets. As a new national player in the Hispanic events and festival marketplace, VCF and Laughlin engaged Andale Advertising to create the festival's brand, media placements and all related marketing for their concerts and festivals. The first event is scheduled to take place in Phoenix with a subsequent festival booked in Las Vegas. The California, Colorado, New Mexico and Texas markets are all in the development stages.

Gala Coating and Binding, a specialty printing services business, will develop a series of new marketing and advertising initiatives with Andale Advertising. As an outsourced B-2-B company with great services but less than stellar market presence; Gala Coating and Binding hired Andale to increase visibility for the company to their core target market of professional printing companies located throughout the Southwest region of the United States. New Graphic Design projects and targeted Direct Mail will be some of the initial campaigns that Andale develops for Gala. Gala Equipment, manufacturers of UV Coating Equipment for Professional Printing Companies has hired Andale to develop its national marketing campaigns. Web Development, Convention Marketing for the upcoming Print 09 convention in Chicago will be a couple of the early elements Andale produces for this equipment manufacturer.

That is where your customers are! Your target markets - male, female, young and old — are now spending time online that they once devoted to traditional media like magazines, newspapers, TV and radio. According to a recent Gallop Poll, 48% of Americans are now frequent internet users, spending an hour or more per day; this is up from 26% in 2002. Those making $75,000 or more, post-graduates, and those under age 30 are the most frequent users with more than 6 in 10 of each group saying they use the Internet more than one hour per day.

 

With almost half of all Americans being frequent internet users; shouldn’t your company have a solid presence online? We at Andale think so. We love the internet. Internet sites have the following benefits: Brand Lift

A great online presence will act as an ambassador for your company. Your customers will make a positive association with your company if you have a polished website.

Better Targeting

Your website can be directed at your target by geographic location and your specific deomographic.

Real Time Optimization

Your website can provide your customers with up-to-date information about your business.

More Messaging

You can say more on your website than you can with any other conventional marketing.

Is now the right time to invest in a new online marketing campaign? Now is the perfect time! During economic downturns the knee jerk reaction is to cut the advertising budget as a means to protect the bottom line. This reaction will not only hurt your company during the downturn but also slow your companies growth when the economy turns around. The American Business Press reported that during the 1974-75 recession companies that cut their advertising budgets did not fare as well after the recession ended as those who maintained or increased their budgets. The report “How Advertising in Recession Periods Affects Sales” stated that sales increased by 200% two years later for the companies who increased their advertising budgets compared to only a 50% increase for those who reduced their budgets during the recession. People will continue to spend during economic downturns and you need to convince your customers to spend their money on your product or service. In a good economy the market share pie is large enough for companies to have a good size piece. When the pie starts to shrink you need to make sure you are getting a larger portion of the remaining pie. Spending your advertising dollar on an online web presence is going to get you the biggest bang for your buck right now. Take your message to where your target is spending their time – Online!