The ways in which people receive their information is every changing and rapidly evloving. Even as things change, we feel radio continues to be a powerful advertising medium. People first learn by listening.
When it comes to radio ads, radio promotions and integrating radio into the other elements of your marketing campaign, it’s important to develop a series of messages that inform. When possible entertaining an audience as they learn about your company has proven effective. Ándale oversees your radio campaign from profiling the right stations, to negotiating the media buy, to producing ads and promotions you will be proud to hear. Developing the balance between entertainment and advertising integrity is a challenge we like to tackle with good thinking.