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Brand Development

Brand DevelopmentWhat is a Brand?

In the simplest of terms, a brand is everything that your employees, customers, prospects and others perceive about what your company is and what it does. Brand Development is the on-going process of working to shape their perceptions of what your company does in a meaningful and differentiating manner.



What is a Brand Promise?

A Brand Promise is the delivery of meeting and hopefully exceeding what others define about your company. It is not a logo. It starts outside of your company and is not controlled by you or quite frankly us. It is the job of everyone in your company along with branding experts like the Àndale Advertising Team to continually shape perceptions of your brand. Actively communicating consistent, thoughtful and well crafted messages and propositions is at the root of branding.

What is the difference between a can of Coke and a can of RC? When we take a hard look at what each product actually is, it becomes clear that the deliverable product in both cases is water, sugar and artificial coloring. The reason so many of us prefer to buy the more expensive soda is all about the differences we associate with each brand.

Just Tag It!

The tagline equips a logo / brand identity with a short declarative concept, designed to shape positive consumer understanding and recall. What message are you sending your audience? Is it impactful? Ándale develops taglines that your audiences easily recognize and understand; setting you apart from your not-so creative competition.

Let our Good Thinking, help create a message that represents what your company does well.

 

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