What is a Brand?
In the simplest of terms, a brand is everything that your employees, customers, prospects and others perceive about what your company is and what it does. Brand Development is the on-going process of working to shape their perceptions of what your company does in a meaningful and differentiating manner.
A Brand Promise is the delivery of meeting and hopefully exceeding what others define about your company. It is not a logo. It starts outside of your company and is not controlled by you or quite frankly us. It is the job of everyone in your company along with branding experts like the Àndale Advertising Team to continually shape perceptions of your brand. Actively communicating consistent, thoughtful and well crafted messages and propositions is at the root of branding.
Just Tag It!
The tagline equips a logo / brand identity with a short declarative concept, designed to shape positive consumer understanding and recall. What message are you sending your audience? Is it impactful? Ándale develops taglines that your audiences easily recognize and understand; setting you apart from your not-so creative competition.