Information surrounds companies, prospects and the rest of the world thanks to the internet.
Email Marketing has its place on the information highway. At Ándale we believe in taking advantage of well thought out, strategic Email Marketing. Utilizing legal, properly formatted email campaigns is a very compelling medium for your company. Providing information when people are expecting it in their mail boxes is a powerful, attention grabbing and inexpensive marketing effort.
Email Marketing Advantages Include:
It is effective and efficient
One can communicate directly with your current customers and prospects instead of waiting for them to take action or to call.
Email marketing is immediate It can generate an immediate response if artfully developed. The Call to Action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”, or to “attend this event”. Responses generally occur within 48 hours of the time the email campaign is sent. Offers for a sale or promotion will continue to see responses until the promotion expires.
It is measurable and traceable Unlike other marketing vehicles, results from email campaigns are measured and tracked at Ándale. Results are reported in terms of “opens”, which report how many people saw your offer or newsletters, Click Through Rates (CTR), which measures how many people actually clicked on the links in your email, and in a many cases who actually clicked on those links. We can even measure if the message was forwarded to someone we did not send to originally.
It is inexpensive
Email Marketing is an affordable way to stretch tight marketing budgets - and whose isn’t on a tight budget these days? Unlike Direct Mail, there is no print production, no physical materials or postage expenses. Email Marketing is on average 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email disseminated.
Call us to discuss how we can design, test and disseminate Email Marketing Campaigns for your company. Mention the Ándale Promo Code: Free Initial Design 09 and we will design your first campaign for free!